Technoelectric – a company that integrates systems for refrigeration installations automation – launches the Employer Branding campaign “Misconceptions in Engineering” aiming to demystify stereotypes related to professionals in technical fields.
In recent years, numerous studies and specialized articles have appeared that highlight the misconceptions that exist about professionals working in technical professions such as IT, engineering, or automotive. From the fact that only men are suitable to work in these fields to the fact that those who have chosen them are necessarily introverts with no passions, relationship skills, or social life. Therefore, the main objective of “Misconceptions in Engineering” is to challenge these ideas rooted in the collective consciousness and to demonstrate that, in reality, working in a technical field means being an active, sociable person and meeting people with passions and special stories.
Valter Laurențiu Carp, General Manager Technoelectric: ”Through this campaign, we aim to show the passions of Technoelectric team members, how they are outside of the profession, and what gives them energy. Moreover, I believe that the best way to combat stereotypes about those who have chosen to become professionals in a technical or niche field – such as the one in which we operate – is through examples from our lives, more than numbers or studies”.
This year’s campaign is also a continuation of the one from 2021 – #PeopleOfTechnoelectric – which was created to shine a light on the people who are part of the team by highlighting their achievements and career path, with personal accents. Through specially created videos and images, the members of the various teams talked, in an informal setting, about what it means for them to work in Technoelectric, how the company innovates the industry in which it operates, or how a participative organizational culture works.
The umbrella concept under which the two Employer Branding campaigns were created is the same as one of the company’s values: people are the most important and must be valued because they are the ones who determine the course of an organization.
Technoelectric is a company with Romanian capital established in 1994 that integrates systems for refrigeration installation automation. Since 2010, the process of internationalization began through complex automation projects implemented in the Middle East (Lebanon, Qatar, the United Arab Emirates, Saudi Arabia), the ex-Soviet space, and Western European countries (Italy, France, the Netherlands, and the United Kingdom of Great Britain ).
Check our YouTube page and discover all the campaign’s videos.
